Our charming building, originally established as Golden Rule Grocery in Upper Fremont in 1916, has been home to a variety of flourishing businesses over the years. Today, it’s known as the Golden Rule Collective, a nurturing space for independent beauty and wellness practitioners to thrive. Proudly women-owned, we’re also the longtime home of Deity Skincare, a beloved studio that has served the community for over 12 years.

Nestled at the corner of N 45th St. and Phinney Avenue, our building enjoys close proximity to coffee shops, eateries, grocery stores, and public transportation. Its street-level position lends a welcoming presence to the largely residential Upper Fremont neighborhood.

Recently revitalized with all-new plumbing, electrical, HVAC, and custom finishings, this unique space now blends vintage charm with modern amenities. It’s a cozy and inspiring setting where the past meets the present, offering a warm atmosphere for all who step inside.